In simple terms, SEO adds specific elements to your website to help search engines like Google show your webpages first to customers searching online for solutions that businesses like yours can provide.
Beginning with an audit of your website, this optimization involves analyzing your site’s ranking in searches and then finetuning the content and technical aspects with the help of certain tools to make your website come at the top of your potential customers’ search results.
Although a slow process, SEO allows you to gain visibility organically at no cost.
SEM includes organic (SEO) and paid advertising (PPC) to drive customers searching for solutions to your website with more immediate results.
By developing an ads strategy based on keywords analysis, Pay-Per-Click (PPC) campaigns are launched to advertise your website to rank you at the top of search results. There are multiple channels, methods and cost options in paid advertising that can be continually improved with monitoring and tweaking.
Your website is your digital representation and the point of contact for your online customer interaction. Having a website designed and developed to be fast, appealing and relevant to your customers ensures you get the maximum conversion from visitors to your site.
Beginning with an understanding of your business as well as the objective of your site, the website structure and theme is chosen.
SEO elements are incorporated during content development and the launched website can be monitored and periodically improved after checking the traffic and visitors’ page interactions.
Branding is important to create a specific identity for you business that is easily recognizable by your customers. Graphic design helps to develop this visual brand identity that customers can relate to and build a connection with.
Starting from a logo, the most simple and recognizable branding component, everything from the color scheme to text fonts are designed specially for a brand and then used in all forms of online as well as offline communications as the brand’s representation.
Consistently branded messages help solidify a brand image and helps your customers to quickly and easily recognize you even among clutter.
Social Media
Management
With nearly everyone possessing a social media profile, having a strong social media presence is necessary for brand awareness, as well as reaching out to and engaging with your target customers. Social media management helps to build and connect with a community of your audience that can turn into your customers.
After analyzing your audience’s interests and behaviour, your branded content can be developed and adapted to multiple platforms to get their attention and persuade them to buy from you.
Constant evaluation of your audience’s response to your social media presence can help dentify the most valuable customers and create targeted content to drive conversions among them.